He He: A Fusion of Chinese and Western Art in a Unique Brand Logo

Integrating Eastern and Western Cultures in Agricultural Branding

He He stands out among agricultural brands with its innovative approach to visual communication. By seamlessly combining elements from Chinese and Western cultures, the logo represents the convergence of Eastern and Western aesthetics, as well as the harmonious union of agriculture and art.

The logo design of He He employs a creative combination of Eastern and Western characters. Through the clever use of graphics, it incorporates cultural and artistic elements from both traditions, resulting in a brand image that embodies the essence of Eastern and Western integration.

One of the strengths of He He's logo design is its versatility. It can be scaled and adapted to various media and packaging sizes, allowing for seamless integration across different platforms and applications.

Designed by Chao Yang, Jianhua Dong, and Sy Xiang, He He's visual graphics can be directly utilized in packaging and outdoor advertising. The design team successfully overcame the challenge of integrating Chinese and Western cultures, creating a symbol that represents the brand's identity and resonates with audiences from both traditions.

The development of He He's brand logo and visual communication image involved a meticulous redesign of Chinese characters, resulting in a unique style that seamlessly blends Eastern and Western aesthetics. The auxiliary graphics further reinforce the integration of Chinese and Western art, making He He's visual communication design truly distinctive.

The project, which took place in Hangzhou from April to November 2020, was driven by the desire to present an agricultural brand logo that embodies the fusion of Eastern and Western culture and aesthetic design. The result is a visually striking logo that captures the essence of He He's brand identity.

He He's exceptional design was recognized with the Bronze A' Design Award in Graphics, Illustration, and Visual Communication Design in 2021. This prestigious accolade is bestowed upon designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. He He's logo design not only showcases strong technical and creative skills but also contributes to improving the quality of life, making the world a better place.